InterCaravaning

superbruce developed a campaign to mark InterCaravaning's 25th anniversary, raising awareness around the InterCaravaning brand and communicating the brands diverse offerings. based on the brand strategy, superbruce developed the campaign concept "one-stop shop", which positioned InterCaravaning as a reliable partner for retailers and consumers in all areas. the campaign kicked off with the 25th anniversary of InterCaravaning, which was launched with the campaign slogan "one-stop shop for 25 years" at caravan salon 2022, europe’s largest trade show in the caravanning industry. via a photoshoot and extensive social media production, "authentic vacation joy" was established as a new brand value and synonym of InterCaravaning. further campaign measures included the optimization of existing social media channels and the penetration of new digital platforms, a b2b social media academy, the placement of print ads in relevant trade magazines, the optimization of the website including the development of a blog and an influencer campaign.